Bottomless brunch is a weekend staple in cities across the U.S.—promising all-you-can-drink mimosas, bloody marys, and sometimes bellinis for a flat price. But is it actually a good deal? And how do you make sure you’re getting your money’s worth without going overboard?
Let’s break down what’s really behind the bottomless brunch trend and how to enjoy it like a pro.
What is bottomless brunch, really?
Bottomless brunch typically offers unlimited drinks (often mimosas, bloody marys, or sangria) for a fixed fee, usually between $15 and $30, when purchased with a food item. It’s a great option if you’re planning to have more than two drinks—and especially appealing for birthdays, group outings, or lazy Sunday routines.
That said, some places have strict time limits (90 minutes is common) or enforce rules about drink refills only coming after the previous glass is empty. Read the fine print on the menu or website before committing.
When bottomless makes sense
- You’re planning to stay a while: If you’ll be sitting down for the full time limit and can enjoy three or more drinks, you’ll likely break even or come out ahead.
- You’re with a group: Bottomless brunch creates a relaxed, communal vibe where everyone can drink at their own pace.
- Drinks are normally priced high: If a single mimosa costs $9, getting unlimited for $24 is easily worth it.
When it’s not worth it
- You’re on a tight schedule: If you’re only staying 45 minutes, you likely won’t get your money’s worth.
- You’re driving afterward: Many bottomless brunches are designed for those who are walking, carpooling, or ridesharing.
- You’re not planning to drink more than one or two beverages: In this case, just order à la carte and save your budget.
How to maximize your bottomless brunch experience
- Pick a place with a strong food menu
Bottomless brunch should be about more than just drinks. Choose a restaurant known for its entrees, too. Sites like Eater and OpenTable offer updated lists of bottomless brunch spots in major cities.
- Make a reservation
These events fill up fast—especially on weekends. Booking ahead ensures you’ll get a good table and full access to the drink menu.
- Eat before you drink
Have a small snack or protein bar before heading out. Starting on an empty stomach makes the experience feel rushed (and the drinks hit harder).
- Stick to water between rounds
Stay hydrated to pace yourself and enjoy the full experience without burning out halfway through. Most restaurants will gladly bring water pitchers to your table.
- Time it right
Look for venues that offer bottomless deals during late brunch hours—around 1 PM—when you can treat it as both lunch and a social outing.
Can you use gift cards or rewards at bottomless brunch?
In many cases, yes. Chains like BJ’s Restaurant & Brewhouse offer brunch and drink specials at select locations. If they’re offering a bottomless deal, you can earn cashback with a BJ’s Restaurant & Brewhouse gift card or get rewards with a Chili’s gift card by paying with Fluz.
That way, you save money on top of the already-discounted brunch package.
Bottom line: plan ahead, pace yourself, and enjoy the perks
Bottomless brunch isn’t about excess—it’s about maximizing value while enjoying good food and great company. When done right, it’s one of the best ways to enjoy your weekend without overspending. Keep it classy, stay aware of time limits, and be respectful to your servers, and you’ll walk away with a brunch that actually feels worth it.
